Perfect tricks for your Insurance Agency Marketing Report Card for Web Marketing Initiatives

How is your agency is progressing with your insurance marketing agency? Are you talking about the implementation of these important initiatives of marketing insurance or does these tasks? Your marketing efforts have produced the results you want, and you measure campaigns to determine ROI? Your traditional or web-based programs, or a combination of both? Review the main insurance business marketing web agency below, and see if your organization receives a passing grade. Check each item and add your total is less determine your score of web marketing.

Emarketing Insurance Agency - Your agency uses professional e-marketing campaigns offering a webinar monthly newsletter or case studies and developed substantial opt email list (5000 +). You closely follow the CAN-SPAM regulations and measure the effectiveness of each campaign. You have no complaints about spam and honor opt-out requests immediately.

Website of the Insurance Agency - You have a place on the site that day, attractive, easy to navigate, browser with compelling content and sticky. Social media icons are important and a link to your social media sites.

Agency Blog - Your agency provides at least one blog, highlighted on your website, with 2-3 messages per week. Extra credit if you add images to your blog.

Video Agency - Your agency has invested in video thumbnails website, providing information about your value proposition, products and services. This video is put to use on your website and blog (vlog insurance agency).

YouTube - You have created a YouTube channel the video operator's website mentioned above, and we are working on expanding views of the canal.

Insurance Agency Social Media Marketing - Agency executives, agents, producers, account managers and service teams are using LinkedIn, Facebook, Twitter and YouTube to grow your insurance agency web marketing reach. Extra credit if you have your standard employee profiles on LinkedIn and have created a page on both Facebook and LinkedIn professional company.

Webinars Agency - You have created a professional webinar series for your prospects (and clients) and have established a following, you receive 50 to 500 participants per webinar.

Customer Testimonials - Have professional branded PDF testimony of a client, describing how your insurance agency to improve service, blankets or solve a unique problem for multiple accounts. Extra credit if you have both written (PDF) and video testimonials and have added to public or private space of your site.

Value proposition, Elevator Pitch & Pitch Telemarketing - Your agency has verified all three versions of these locations, was published in your local practices and periodic sales meetings and company meetings. It is refined and polished over time that your agency and the market are constantly changing. And, of course, the value proposition is the theme of your site insurance agency, prominently on your homepage.

Collateral - This is actually eCollateral, electronic execution that can be printed on demand if necessary. ECollateral This is professional, branded and transmits your value proposition and services. It is used to inquiries by email and producers in their work of their respective pipelines. eCollateral is critical for the response and handling of lead professional lead.

SEO - SEO analysis of your insurance keyword long tail is complete and your site has been optimized professionally. Your insurance agency appears prominently in organic search results (SERPS).

Now it's time to determine your score. There are 11 initiatives insurance marketing agency listed above. When we speak of "progress" initiatives in the ranking, it means that your organization offers a series of webinars monthly or bimonthly during e-marketing campaigns, for example, not just one or two of these campaigns a year. Here are your criteria for classification:

Web Marketing Report Card

A - 10 or more of them are completed and in progress. Congratulations, you are a web marketing agency and higher are well on your way to creating a foundation of marketing enviable.

B - 8 or 9 are completed and in progress. Great job, you move your agency to create a powerful online marketing machine. If the video or SEO is a missing element, to address this quickly, these initiatives provide a valuable marketing agencies.

C - 7 have been completed and in progress. You receive a passing grade, but there are a lot of work to do.

D - 6 are completed and in progress. About half of these web marketing initiatives are in need of attention - and your body should find a way to address these as quickly as possible.

F - 5 or less of them are completed and in progress. The process of web marketing has left the station, and you are not on board. Determine which of these initiatives can be done quickly open, assign them to a competent source internal (or outsource this function) and move forward. Social Media and SEO often work in tandem and you can move from an "F" to "B", for example, very quickly.

Many agents and brokers do not have the internal resources and expertise to achieve these initiatives. Even if the tools are available, they often lack the knowledge to use them properly. In these cases, agents and brokers can choose to outsource these types of tasks to an insurance marketing company responsible body